For many students and young professionals, the word “networking” triggers anxiety. It often conjures images of awkward stiff handshakes or sending cold emails into the void. However, relationship building is by far the greatest differentiator in internship and job searches.
At NextGen Advising, we believe that networking is not about transaction; it is about connection. Here are five strategies to help you master the art of networking and unlock new career opportunities.
1. Know Your Audience
Before you send that LinkedIn request or walk into a career fair, do your homework. We help our clients tailor their story based on their target audience and what they are looking for. Are you talking to an Associate at an Investment Bank or a Recruiter at a Tech firm? Their priorities are different, and your pitch should be too.
2. The Power of Storytelling
Facts tell, but stories sell. Developing a narrative that best communicates your background is essential to impress those you network with. Instead of just listing your major and GPA, explain why you chose that field. What drives you? What problem do you want to solve? A compelling narrative makes you memorable.
3. Ask Memorable Questions
Nothing kills a networking conversation faster than asking, “So, what does your company do?”—information you could have found in two seconds on Google. Instead, ask questions that you cannot research online. For example:
- “What is a challenge your team is currently facing that isn’t obvious from the outside?”
- “How has the company culture evolved since you joined?”
4. Focus on Relationship Building
Networking isn’t a one-time event; it is a lifelong skill for career success. Don’t just reach out when you need a job. cultivate relationships over time. Send a thank-you note, share an article relevant to their interests, or simply check in. Authentic relationships are built on mutual value, not just asking for favors.
5. Manage Your Personal Brand
Whether communicating through your resume, cover letter, LinkedIn, or in person, consistency is key. Your digital presence should match your in-person persona. We guide our clients to present themselves in the most strategic and effective way across all channels.
Ready to take the next step?
These professional skills take time to develop, and coaching can help accelerate your ability to succeed. If you are looking for personalized guidance to land your dream role, we are here to help.
